Friday, February 11, 2011

Gold: Investment Demand In Flux

As gold prices skyrocketed last year, so too did investment demand, according to the World Gold Council's recent Gold Investment Digest.

Although gold has since pulled back from its record $1,400/oz level, gold prices were still substantially higher in 2010 than the previous year. Last year, the average price of gold rose 25.9 percent year-over-year to $1,224.52, up from $972.35 in 2009. Much of that was driven by investment in ETFs and physical gold, as U.S. unemployment and lingering fears of further economic difficulties in Europe continued to support gold as a safe haven.

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